The Motivation Label is dedicated to the promotion and marketing of our artists and music releases under The Motivation Label. We take a comprehensive approach to artist promotion, focusing on radio promotion, retail marketing, media coverage, artist showcases, music video support, viral and social marketing, and more.
We cultivate relationships with entertainment journalists, music publicists, cultural sites, and other media outlets. Through the use of "One Sheets," label press releases, in-house and third-party publicists, and other platforms, we aim to promote our artists' music and releases to a wide audience, including music buyers at various retail and online outlets.
Our label's publicists utilize a network of music and entertainment writers and reviewers to promote the artist's career and current music collections across multiple media channels, ultimately driving sales and increasing awareness of our artists' music.
We develop targeted viral marketing strategies to expand our artists' audience and establish a strong music brand through social networks, entertainment blogs, and media sharing sites. Our online marketing and publicity team strategically targets promotional and editorial placement with music and entertainment portals, blogs, video outlets, and online radio networks.
As an artist development record label, we handle production, distribution, marketing, and more. Additionally, we support artists by connecting them with bookings, concert promoters, and other essential services, acting as a vital member of their management team